Parental Strategy Isn’t a Diversity Play: Why Employers Need a Plan

What if your approach to supporting working parents isn’t actually supporting them? In this honest, practical conversation, Jessica Heagren (founder of Careers After Babies) and Charlotte Speak (founder of Power of the Parent and Careers After Babies Accreditation Board member) will explore why businesses need a clear strategy for working parents — not just policies, perks or platitudes.

They’ll bust the myth that parental support is just a "nice-to-have" under the DEI banner, and show how it’s actually a core talent, retention and performance lever — if done properly.

You’ll come away with clarity on:

• Why you need a parental strategy (not just a maternity policy)

• How to move beyond well-meaning, ad hoc efforts

• What a family-friendly culture looks like in action

• Where to start (even if you feel miles behind)

Who should attend?

This is for HR professionals, people leaders, and anyone responsible for creating sustainable, inclusive workplace cultures that don’t just accommodate working parents — but help them thrive.

Let’s make the workplace work better for parents — and better for business, too.