Accreditation for Mid-Sized Businesses Committed to Supporting Working Parents

WHY SUPPORTING WORKING PARENTS MATTERS

Mid-sized businesses often face the squeeze - big enough for growing teams, but not always able to offer the benefits of a large enterprise. That’s exactly why getting parental support right is a strategic advantage.

Failing to support working parents leads to quiet exits, rising recruitment costs, and talent loss—especially among mid-career professionals. With 85% of mothers struggling to stay in work, and many co-parents seeking better support elsewhere, you can't afford to ignore the impact.

Becoming a working parent-friendly organisation helps you retain experienced staff, attract new talent, and build a culture that keeps your people—and your business—thriving

WHY JOIN CAREERS AFTER BABIES?

  • Retain key talent at mid-career level where turnover can be most costly

    Baby at laptop with headphones on

  • Enhance your employer brand & stand out in a competitive market

    Group of world class people

  • Protect your bottom line by reducing attrition & rehiring costs

    community of working parents

  • Access our toolkits, templates, and resources to built a working parent proposition that supports your line managers and people team and keeps working parents where they belong - in your business.

  • We’ll conduct an in-depth review of your policies, culture, and lived experiences of parents in your organisation providing a detailed assessment and actionable recommendations specific to your business.

  • Use our recommended engagement tools to understand what life is like in your organisations for working parents and line managers.

  • Publish your jobs to thousands of parents seeking opportunities in family-friendly businesses like yours for free.

  • Work with us to showcase your employer brand as a recognised working parent-friendly organisation through Careers After Babies certification.

  • Join our vibrant community meeting like-minded pioneering businesses as well as the leading working parent experts and thought leaders.

WHAT’S INCLUDED in the careers after babies CERTIFICATION?

Real impact and real results with real brands…

“Kia are committed to creating an inclusive culture and improving gender representation both in our own organisation and the wider automotive industry. We are excited to now be working with Careers After Babies to drive further progress and hope accreditation will help showcase Kia as an employer of choice for working parents.”

Gemma, Director of People & Organisation, KIA

“we recognise the unique opportunities and challenges faced by working parents. We’re looking forward to gaining a clear picture of what we’re doing well and where we need to improve so we can take action where it matters most.”

Michelle, Diversity & Inclusion, Mishcon de Reya

WHO’S IT FOR?

This package is perfect for mid-sized businesses ready to go beyond policy and embed a truly inclusive, family-friendly culture.

If you’re managing a growing team, working through high turnover, or scaling your people strategy, this package gives you the clarity and credibility to lead with confidence.

It’s ideal for businesses with 50–300 employees who want to make real, lasting change.

A mother and her children on a rollercoaster

get certified

The journey to becoming a working parent-friendly organisation starts here.

Our membership for mid-sized businesses helps you move from good intentions to proven impact, turning your workplace into one where working parents can not just survive, but thrive.

And it starts right here….