
Supporting working parents isn’t just a perk—it’s a business imperative! Download our Business Case for Working Parents and make your case in the language your finance team understands: money.
At Careers After Babies, the business case for supporting working parents is crystal clear—without the right support, they silently leave the workforce. But how do you build a compelling case for change?
Download our business case now and get the data, insights, and financial impact your leadership team needs to take action.
WHY DOES IT MATTER?
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74% of families need two working parents just to survive
ONS
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85% of women leave the full time workforce within three years
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87% of Dads are involved day-to-day childcare responsibilities
YOUR BUSINESS CASE FOR SUPPORTING WORKING PARENTS
Building a compelling business case for supporting working parents starts with real data. We’ve created an easy-to-use template to help you quantify the impact on your organisation—and make a case your leadership team can’t ignore.
Key metrics to include in your business case:
Number of mums who left within three years of returning from maternity leave
Number of dads who left after shared parental or paternity leave
Number of women (aged 28–45) who left before having children
Number of co-parents (dads, partners, etc.) who moved to an employer with better parental support
The cost of hiring and retraining new employees
Lost productive hours from employee turnover
Future projections—what’s at stake if nothing changes
But here’s the challenge: most organisations don’t track this data. After speaking with hundreds of businesses, we’ve found that few know the true cost of losing working parents.
That’s why we’ve built the first-ever tool to help organisations create their business case for supporting working parents—with clear, actionable insights.