Become a Family-Friendly Employer with Our Small Business MEMBERSHIP & CERTIFICATION

Why Supporting Working Parents Matters

Supporting working parents isn’t just the right thing to do—it’s a smart business decision. In fact, 74% of UK families need both parents to work, yet too many are quietly leaving the workforce because the support simply isn’t there.

For small businesses, this can mean losing talented team members just as they hit their stride. By becoming a working parent-friendly organisation, you’ll boost retention, reduce recruitment costs, and build a reputation as a family-friendly employer of choice.

Careers After Babies membership gives you the tools, insight, and confidence to get it right — from before babies are born to beyond.

  • Our certification process - tailored for small businesses - gives you a clear picture of what’s working and what’s not. We’ll not only help you fix it, but we’ll promote your brand helping you attract, and retain, great talent.

  • We’ll conduct an in-depth review of your policies, culture, and lived experiences of parents in your organisation providing a detailed assessment and actionable recommendations specific to your business.

  • Access our toolkits, templates, and resources to built a working parent proposition that supports your line managers and your people team in keeping working parents where they belong - in your business.

  • Exclusive to Careers After Babies members, publish your jobs (for free) to thousands of parents seeking opportunities in family-friendly businesses like yours.

  • Showcase the excellence of your parent-friendly proposition by contributing to webinars, thought leadership publications and annual reports

  • Join our vibrant community meeting like-minded pioneering businesses as well as the leading working parent experts and thought leaders.

WHAT’S INCLUDED in the careers after babies MEMBERSHIP?

What our Anna from Certified member Westminster Students Union has to say about becoming a Certified member….

“Even if you think your offering to parents is good, it's great to get an outside opinion, and there is always something you can improve! We have better processes in place, and I feel really confident that our approach is supporting the working parents in the organisation. It's been great to access so much information and support from being a member, and the parents at work have really been happy with the changes we've made. I really like Jessica's approach, and how hands on she is.”

THE BENEFITS FOR SMALL EMPLOYERS

  • Retain talented staff, reducing the high cost of recruitment and retraining

  • Build a standout employer brand as a trusted, family-friendly business

  • Save money by preventing avoidable turnover and boosting employee loyalty

who’s it for?

The small business membership is for small businesses that care about their people and want to become truly working parent-friendly without the overwhelm.

Whether you're a startup, a growing team, or an established small employer, if you want to retain talent, build a family-friendly culture, and future-proof your business, this is for you.

You don’t need an HR department—you just need the desire to do better for your people.

join our movement

The best time to start? Right now.

Once you see the impact, you’ll wonder why you didn’t do it sooner. Our Careers After Babies certification gives you the insight, tools, and recognition to become the kind of employer working parents want to stay with.

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